
Peroxide-free strips that lift years of coffee, tea, wine and tobacco stains. Thirty minutes a day at your own sink. No dentist, no sensitivity.
or drag to see real 7-day results ↓30-day money-back guarantee · Free UK delivery over £30 · Dispatched in 24h

No filters, no whitening apps — just seven treatments and a shade guide to prove it.

BeforeDay 7Illustrative results. Individual results vary with starting shade and lifestyle.
Most whitening kits trade a brighter smile for days of aching teeth. Ours doesn't — here's how.
A gentle, peroxide-free gel lifts stains without the zings that make you dread the next treatment.
Seven 30-minute treatments. Most people see a visibly brighter smile by day seven.
A 20-step shade guide and cheek retractor come in the box, so you can track every shade you gain.
Lemon peel oil, coconut, sage and Dead Sea salt. Never tested on animals — ever.
No trays to mould, no dentist chair, no faff. If you can brush your teeth, you can do this.

Brush, then pat your teeth dry with a tissue. The strips grip a dry surface.

Press one strip along the top teeth, one along the bottom, gel side to the gum line.

Wait 30 minutes, peel off, rinse. Repeat daily for a week and watch the shade climb.
The results of a clinic, the gentleness your teeth deserve, at a price that isn't a splurge.

Everything you need for a full 7-day whitening course, in one box:
≈ £2.86 a treatment. Less than the coffee that stained them.
A peroxide-free formula built around ingredients you can actually pronounce. All the whitening, none of the burn.

Strips to reset your shade, a pen to hold it, and a scraper for breath that's fresh at the source.

14 peroxide-free strips for a full 7-day whitening course. Shade guide included.

Twist, paint, done. Two pocket pens to hold your shade between courses.

Most bad breath starts on the tongue. Ten seconds a day, lasts for years.
Fifteen years of coffee and red wine had dulled my teeth. Seven days later the shade card said I had gone from 16 to 9. Not a single twinge, unlike the peroxide kit I gave up on.
The shade guide sold me. I could see I had climbed 6 shades instead of just hoping. Bought a second box the day I finished the first.
Used these before my wedding and the photos are unreal. Thirty minutes into the morning routine, no faff, no aching teeth.
Coffee every hour, all day. I thought nothing would touch the stains. Up 5 shades in a week. Genuinely shocked.
Sensitive teeth meant I had written off whitening for good. Not one twinge with these, and a clear difference by day four.
Sceptical at first. The retractor and shade card make it feel properly thought through, not a gimmick. Four shades and counting.
Run the full course. If you're not smiling wider by the end, email us within 30 days and we'll refund you, strips used or not. That's how sure we are.
Our formula is completely peroxide-free — the ingredient behind most whitening sensitivity. The vast majority of people feel nothing at all. If you do notice irritation, simply pause and it settles quickly.
Most people notice a visible difference within the 7-day course, with the biggest change by day seven. Results depend on your starting shade and habits like coffee, tea and smoking.
No — and no whitening product does. The colour of crowns, veneers, bridges and fillings is fixed when they're made. Strips only lift stains from natural tooth enamel.
Typically several months, depending on your diet. To hold your shade between courses, most people top up with the Whitening Pen once or twice a week.
Yes. They're 100% vegan, cruelty-free and peroxide-free, made for over-18s. Not recommended during pregnancy or breastfeeding. Full guidance is in every box.
Free on UK orders over £30, otherwise a small flat rate. Orders are dispatched from the UK within 24 hours on business days.
Fourteen strips, a shade guide, and thirty days to change your mind.
30-day guarantee · Secure checkout