SV34 Purple Colour Corrector
Purple pigments cancel yellow the second you brush — and while every other purple toothpaste stops there, SV34's PAP+ formula keeps whitening long after you rinse. Instant brightness today, real whitening tomorrow. 30ml.
Free UK delivery over £30 · 30-day money-back guarantee
SV34 is added free, automatically with any Whitening Powder order — or with the 2-box, 3-box or 10-box strips bundles. It'll drop into your cart at £0.00.
- ✓Instant colour correction — visibly brighter in one 2-minute brush
- ✓PAP+ inside — the first purple toothpaste that genuinely whitens too
- ✓Non-invasive — no peroxide, no sensitivity, kind to enamel and gums
- ✓Rinses clean — no purple gums, no stained sink, fresh mint finish
Every purple paste conceals.
Only SV34 also corrects.
Colour-correction is optics — brilliant, but temporary. PAP+ is chemistry that works on the stain itself. SV34 is the first to do both.
If you can brush, you're qualified
No trays, no strips, no waiting. SV34 slots straight into the brushing you already do.
Pea-sized amount
Apply a pea-sized amount of SV34 to your toothbrush.
Brush for 2 minutes
Brush normally — the purple pigments and PAP+ do the rest.
Rinse clean
Rinse your mouth with clean water and admire the difference.
Three ways to get SV34 free
£12.99 on its own — or £0.00 when you pair it with the routine it belongs to. It adds itself to your cart automatically.
With any Powder jar
Order the 6-month Whitening Powder and SV34 comes free (£12.99 on us).
Shop Powder →With the 12-month Powder
Two powder jars unlock three free gifts: SV34, the Whitening Pen (£14.99) and the Tongue Scraper Kit (£9.99).
Shop the £45 bundle →With strips bundles
Any 2-box, 3-box or 10-box strips bundle ships with SV34 free in the parcel.
Shop Strips →Purple reign
"Used it before a night out and my teeth looked instantly brighter in photos. Been using it three weeks now and they're brighter even before I brush. Sorcery."
Amelia K · Manchester✓ Verified buyer
"I've tried two other purple toothpastes — nice for an evening, gone by morning. This one's different, you can tell the whitening is actually sticking."
Dan W · Birmingham✓ Verified buyer
"Came free with my powder order and now I'd happily pay for it. No sensitivity at all, tastes like mint, and it rinses away completely clean."
Chloe S · Glasgow✓ Verified buyer
Brighter — or it's free
If SV34 doesn't visibly brighten your smile within 30 days, we refund you in full. Use the whole tube first if you like.
Everything people ask first
Will it turn my teeth, gums or sink purple?
No. The pigments are micro-fine and water-soluble — they neutralise yellow on the tooth surface while you brush, then rinse away completely. No purple gums, no stained basin.
How is SV34 different from other purple toothpastes?
Standard purple toothpastes only colour-correct — an optical effect that fades. SV34 is the first purple toothpaste to also contain PAP+, a peroxide-free whitening active that works on the stain itself. You get the instant effect and a real whitening result that builds.
Do I use it instead of my normal toothpaste?
Use it in place of your regular paste up to once a day — most people take the morning slot for the instant brightness, or brush with it before an event. Keep your normal paste for other brushes.
Is it safe for sensitive teeth and enamel?
Yes — SV34 is peroxide-free, non-invasive and enamel-safe. There's no bleaching agent to cause the classic whitening "zing".
How fast will I see a difference?
The colour-correction is visible after your first 2-minute brush. The PAP+ whitening builds from there with regular use — most people notice a lasting difference within 2–3 weeks.
How do I get it free?
Add any Whitening Powder to your cart — or a 2-box, 3-box or 10-box strips bundle — and SV34 drops in automatically at £0.00. One free SV34 per order.
30-day guarantee · Secure checkout